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Catholic Radio Wake Up Call

KTIS, the local Christian radio station in Minneapolis/St. Paul put its Catholic counterpart Relevant Radio AM 1330 to shame, pulling in a No. 2 overall drive time ranking with the 25-54 demographic and a No. 5 overall ranking in the 16th largest market in the US:

Critics sometimes charge that KTIS isn't "religious" enough, says Engen. "But I tell them what we do is family talk. Christian families don't pray all the time; they laugh and cry together. That's what we do. The gospel is for all ages. It might be your 3-year-old and your 80-year-old mother there listening with you, but generally everyone will be smiling, singing, dancing."

Word on the street is Relevant Radio doesn't even pay attention to ratings.

KTIS's success clearly demonstrates that "religious" stations can be highly relevant (no pun intended) and truly reach out to the masses, if they produce top quality programming.

Catholic radio stations take note, endless call ins from home schooling moms about discipline problems do not constitute top quality programming even in the eyes of the faithful, muchless the faithless. And while Greg and Lisa Popcak may write good books, we all already know the answers to everything are in Chapter 3, and thus could do without the repetitive infomercials for their books.

When the best thing on Catholic radio is encore presentations of a bishop's TV show from over 30 years ago, it's time to admit we have a programming problem and do something about it.

How about surpassing KTIS in eight years as a goal.

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This page contains a single entry from the blog posted on May 26, 2006 4:24 PM.

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