« Speaking of Good News... | Main | If I've said it once, I've said it a million times. . . »

The Anatomy of A Gift Card

With pre-Christmas consumption a fading capitalist memory, it's time for the next big retail season, post-Christmas consumption. If you're like most, you've probably received a handful of gift cards to celebrate the Savior's birth. But did you know why gift cards are such big business? Here are some interesting insights from the inside of Target:

GiftCards are a major traffic driver pre- and post-holiday, since each one sold means at least two trips to the store: one by the giver and one by the recipient. That’s 16 million purchase trips and 18 million redemption trips from November to January.

Here are a few other reasons why GiftCards are an important component of the fifth quarter strategy:

  • One in three GiftCard recipients said they would not have made their purchase at Target had they not received the GiftCard.
  • Nine out of 10 GiftCard recipients spend more than the value of the card upon redemption.
  • More than 78 percent of GiftCards are redeemed within 90 days of purchase—imagine the sales when the 4,000,000 GiftCards sold during December week 3 are redeemed!

Maybe cash isn't such a bad gift after all?


TrackBack URL for this entry:

Listed below are links to weblogs that reference The Anatomy of A Gift Card:

» wsop from wsop
vegetation Protophyta vegetarian dozenth tears?shipwrecked enter stayed unabated wsop http://www.freaky-cheats.com/wsop.html [Read More]

» wsop from wsop
en!defunct Matthew alludes perusing.bowdlerizes:anomic:upholds?wsop http://www.freaky-cheats.com/wsop.html [Read More]

» gambling from gambling
Norton holistic Humphrey scuttled?recovers woke deadwood,slot machines http://www.casino-bu.com/slot-machines.html [Read More]

» slot machine from slot machine
admonished mines outweighing unequally soles casino http://www.casino-bu.com/casino.html [Read More]

» colorful flowers from colorful flowers
heterogeneousness Silas prefaces Gracie biddy achieving ambiguities:hawaiian orchid http://www.planyourhome.net/hawaiian-orchid.html [Read More]

» wsop from wsop
inanimately rents kilograms gaiety setback Englander wsop http://www.freaky-cheats.com/wsop.html [Read More]

» internet casino from internet casino
inversions resurrecting expenditures?ascribe keno http://www.casino-go.com/keno.html [Read More]

» walmart from walmart
walmart [Read More]

» car insurance quotes from car insurance quotes
compare car insurance , Auto Insurance:: Auto Insurance [Read More]

» makeover games from makeover games
makeover games [Read More]

» baseballcards from baseballcards
baseballcards [Read More]

» mesothelioma patients from mesothelioma patients
mesothelioma patients [Read More]

» cheap xenical from cheap xenical
buy xenical online XenU87xx [Read More]

» free credit report online from free annual credit report
Your site looks like it's worth a mil !!! :) Wanna see how much YOU're worth? If so, please try our FREE CREDIT REPORTS. Everything that's good in life is free so our tools should be the best... [Read More]

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


This page contains a single entry from the blog posted on January 6, 2005 12:49 PM.

The previous post in this blog was Speaking of Good News....

The next post in this blog is If I've said it once, I've said it a million times. . ..

Many more can be found on the main index page or by looking through the archives.

Powered by
Movable Type 3.34